Teletext launches ‘Inluxury’ brand
Teletext Holidays has launched a new online luxury brand called ‘Inluxury’.
The name, brand proposition, identity and website was designed and developed by Nucleus.
It will target the luxury market with mainly long-haul destinations, such as the Caribbean, Indian Ocean, India, Asia and Gulf States, which are not featured on Teletext Holiday’s main website, teletextholidays.co.uk.
Teletext Holiday’s managing director, Matt Cheevers, said: “Inluxury provides us with a powerful brand we can market to the fast developing luxury segment, which we were unable to address effectively before.
“Inluxury delivers a unique platform for our travel partners and advertisers, who already include Virgin Holidays, Abercrombie & Kent, Cadogan Holidays, Cox & Kings and Luxury Explorer.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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