Tempo Holidays adds “touch” and “emotion”
Tempo Holidays sasy that their imminent Winter in Europe brochure heralds a new look for the wholesaler’s food-themed brochure covers.
For 17 years, Tempo has built its agency shelf presence on the food and colours of destinations because Tempo maintained that food best represented Tempo’s philosophy of the total travel experience.
The taste sensation has been retained, with inclusion of the senses of touch and emotion, valued by consumers, through images of the distinctive textures associated with the destinations and local people, according to CEO Steve Reynolds.
The Winter in Europe brochure, for example features a hero image of snow-laden branches, plus images of rich chocolates and a rugged-up family enjoying a horse-drawn carriage ride in the snow.
“While our research indicated agents had strong recall of our bold colours and food-themed brand, to consumers it was less obvious,” he said.
“Food plus people and the texture now make for a more compelling mix. As in previous years, the product selection inside will continue to be innovative too.”
Tempo’s new covers are now three-dimensional, but will retain the strong bold colours, prominent type font, ‘be tempted’ slogan and discreet placement of the company logo.
Report by The Mole
John Alwyn-Jones
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