Terrorism impact minimal, says lastminute.com
The impact of terrorism on consumer behaviour is diminishing and people are refusing to be put off going on holiday, according to lastminute.com.
Chief executive Brent Hoberman said the London bombings of July 7, and the failed attacks of July 21, only affected bookings to the capital for a short period.
“We’re all getting used to these disruptions and they are having a less damaging effect on consumer behaviour,” he said.
“Of course, London did suffer after the attacks, but the business is quickly coming back. There are lots of government initiatives to attract people to the capital, but the government probably feels they are not necessary.”
Hoberman admitted that the rising cost of jet fuel was an issue and he was relieved that his business was spread around different sectors.
“The air element is only 10% of our profit, maximum, and we’re thrilled by that,” he said.
Lastminute.com claims 1.7 million unique site visitors each week and Monday is the busiest day, attracting around 18% of all visitors.
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025