Tesco retail and marketing guru to speak at ABTA Convention
Clive Humby, the creator of the Tesco Clubcard, will close the first day’s business sessions at the ABTA Travel Convention in Tenerife in November.
A respected retail and marketing gurus, Humby is chairman of retail and marketing consultants dunnhumby.
He will highlight some of the lessons learnt from the runaway success of Tesco, one of his major clients.
“Clive has innovated work in marketing segmentation and retail marketing, and works on behalf of many of the world’s leading blue-chip companies,” said an ABTA spokeswoman.
“He will bring his outstanding experience and expertise to a key session on the opening day of The Travel Convention.”
Mark Tanzer, ABTA chief executive, said: “Customer relationship management is at the heart of everyone’s business. I am very much looking forward to hearing Clive Humby’s insights.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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