Thailand looks north for new business
Thailand Exhibition and Convention Bureau (TCEB) plans to promote lesser-known destinations around the country such as those in the north-eastern region.
Announcing the proposal at IT&CMA and CTW Asia-Pacific 2010, TCEB president Akapol Sorasuchart said the bureau will work with local authorities to support their marketing of destinations and venues.
Another key recommendation in a recent TCEB White Paper is for the creation of a bidding fund that organisations can tap into to help Thailand to bid for bigger events.
TCEB will be presenting these recommendations to the Thai government.
Meanwhile, Bangkok-based tour operator, Asia World Enterprise has launched a dedicated MICE division, Asia World Destination Management.
Max Juntasuwan, director of AWDM said, “Eighty-five percent of the sales volume from the UK, Germany, Russia and Asia-Pacific is for Thailand, while demand for other South-east Asian destinations, particularly Indonesia (Bali) and Vietnam, is coming on strong.”
Ian Jarrett
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