Thailand targets female travellers
BANGKOK – The Tourism Authority of Thailand has launched an online marketing campaign targeting women travellers worldwide with the “Her Own Way: Thailand – The Woman’s Paradise” campaign.
The micro-site specialises in specific grouped female products with the intention of influencing more women travellers to choose Thailand as their holiday destination.
These include golf, shopping, spa and beauty, and accommodation with special facilities for women.
These travel products are brought together with the best exclusive deals customised only for the project.
According to TAT, the targets are women travelers from Japan, Hong Kong, Singapore and the Middle East.
In addition, the mini site contains insights for women on selecting accommodation, where to shop, personal safety, and other issues pertinent to helping female travellers to enjoy safe and cost effective stays in Thailand.
Thai Airways will also launch exclusive deals through the airlines’ Royal Orchid Plus female members’ database.
The micro-site can be found at
HerOwnWay.TourismThailand.org.
Ian Jarrett
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