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Asia Pacific
Thailand tourism presents ‘Meaningful Relationship’ marketing concept
The Tourism Authority of Thailand (TAT) recently rolled out its new ‘Meaningful Relationship’ marketing concept to tourism industry delegates during World Travel Market 2023.
The Amazing Thailand Press Conference was presented by TAT Governor, Ms. Thapanee Kiatphaibool, along with fellow TAT executives.
Ms. Thapanee said: “The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with local communities and Thailand.”
This encompasses nature, the Thai people and the country itself.
“When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends”
The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination.
To this end, TAT has partnered with the Thai Ecotourism and Adventure Travel Association (TEATA) to promote its sustainable travel messaging to the UK market.
During 2023 Ms Thapanee cited a biggert focus on Thai food and cultural activities as a way to increase people-to-people connections.
TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme.
TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system.
Businesses that comply with goals attain a corresponding number of stars.
Currently, there nearly 300 businesses with STAR certifications in Thailand.
Meanwhile, TEATA, in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand.
Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei.
For the UK market, TAT will place a focus on luxury, wellness and responsible travel segments to boost spending and to encourage longer stays in local areas.
For 2024, Thailand is targeting over 900,000 UK tourist arrivals.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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