Thailand tourism presents ‘Meaningful Relationship’ marketing concept

Thailand tourism presents ‘Meaningful Relationship’ marketing concept

Wednesday, 13 Nov, 2023 0

The Tourism Authority of Thailand (TAT) recently rolled out its new ‘Meaningful Relationship’ marketing concept to tourism industry delegates during World Travel Market 2023.

The Amazing Thailand Press Conference was presented by TAT Governor, Ms. Thapanee Kiatphaibool, along with fellow TAT executives.

Ms. Thapanee said: “The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with local communities and Thailand.”

This encompasses nature, the Thai people and the country itself.

“When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends”

The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination.

To this end, TAT has partnered with the Thai Ecotourism and Adventure Travel Association (TEATA) to promote its sustainable travel messaging to the UK market.

During 2023 Ms Thapanee cited a biggert focus on Thai food and cultural activities as a way to increase people-to-people connections.

TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme.

TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system.

Businesses that comply with goals attain a corresponding number of stars.

Currently, there nearly 300 businesses with STAR certifications in Thailand.

Meanwhile, TEATA, in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand.

Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei.

For the UK market, TAT will place a focus on luxury, wellness and responsible travel segments to boost spending and to encourage longer stays in local areas.

For 2024, Thailand is targeting over 900,000 UK tourist arrivals.

Learn more about :   Amazing Thailand ( United Kingdom )     Amazing Thailand ( N. America )     Amazing Thailand ( Asia Pecific )  



TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari