The Ascott Limited recorded last year 27% growth in new signings, equivalent to 19,000 units

The Ascott Limited recorded a banner year for growth in 2025, signing a record 19,000 units across 102 properties worldwide. This represented a 27% increase year-on-year. The expansion reflects the company’s accelerating asset-light strategy and strong demand from owners, particularly in higher-fee segments such as resorts and branded residences.

The hospitality group, the lodging arm of Singapore’s CapitaLand Investment, also expanded into more than 10 new cities across Asia Pacific and Europe. Its global footprint now spans more than 230 cities in over 40 countries. Overall, Ascott operates or has under development more than 1,000 properties totaling over 176,000 units worldwide.

According to CEO Kevin Goh, the year marked a major milestone in strengthening long-term revenue visibility.

“2025 was a key year for Ascott as we accelerated our asset-light strategy and expanded our global pipeline,” Goh said. “With these signings, we now have the embedded income to exceed our US$394 million fee target as more projects come online.”

Goh added, the company’s flex-hybrid operating model and multi-brand strategy allow it to adapt to different market cycles while delivering strong performance for property owners. The strategy is also supported by investments in loyalty, technology and business development, particularly in higher-yield segments such as resorts, meetings and events, and wellness travel.

Chief Growth Officer Serena Lim said changing travel habits are also driving expansion.

“As travel becomes more integrated with lifestyle, guests are looking for more flexibility in how they live, work and explore,” Lim said. “Our growth strategy is focused on delivering flexible living concepts that meet these evolving expectations.”

About 30% of the new signings in 2025 came from existing partners expanding their portfolios with Ascott, highlighting strong owner confidence in the company’s operating platform.

Expansion into new cities

During the year, Ascott entered several new destinations including Wellington, Taipei, Lucknow, and Thanjavur. The company also strengthened its presence in popular resort markets such as Phuket, Phu Quoc, and Langkawi.

One notable project is the debut of the lyf concept in Wellington. The 108-room property, expected to begin construction by the end of 2026, will transform six floors of a commercial building in the city’s CBD into a social-living style hotel aimed at younger travelers and long-stay guests.

Ascott is also launching its flagship serviced residence brand in Taipei with the 185-room Ascott Nangang Taipei, scheduled to open in early 2027. Located in the Nangang Software Park business district, the development will offer direct access to the Nangang Exhibition Center and major transport links.

Resort growth and branded residences

Resorts were a major growth driver for the group in 2025. Ascott signed 15 resort projects in leisure destinations including Nha Trang and Bali, bringing its total resort portfolio to more than 50 properties.

One of the largest upcoming projects is HARRIS Resort Cam Ranh, a 693-unit property that will mark the debut of the HARRIS Hotels brand in Vietnam. The resort will include specialty restaurants, a beach club, water park, and meeting facilities.

Ascott also expanded its branded residences segment through new partnerships with developers in Patong and Shenzhen, adding more than 1,000 residential units.

The company says combining branded residences with hotel operations creates operational and marketing synergies while diversifying revenue streams – a model it plans to expand further as global travel demand continues to grow.