The Caribbean: At a crossroads between mass tourism and timeless charm
By Graham McKenzie
Attending the 43rd Caribbean Marketplace in Antigua and Barbuda was, as always, a privilege.
As a member of the media, I found myself immersed in a whirlwind of press conferences, each representing a different Caribbean nation, each eager to share their latest achievements and ambitions. Yet, as the presentations unfolded over two days, a striking and somewhat concerning theme emerged: the relentless march of development, often at the expense of the very qualities that have long made the Caribbean an aspirational destination.
Virtually every destination trumpeted the same statistics—new hotel openings, increased bed capacity, surging cruise arrivals, and record visitor numbers over the past two years. The narrative was one of growth, expansion, and ever-increasing numbers. Yet, conspicuously absent from these discussions were mentions of visitor satisfaction, local economic benefits, or the all-important question: what kind of tourism do we want for the Caribbean’s future?
It is impossible to ignore the fact that much of this new development is financed by capital from outside the region. This raises the spectre of “economic leakage,” where profits flow outwards, leaving local economies with only a fraction of the benefits.
The focus on quantity over quality—on filling beds rather than creating meaningful, memorable experiences—risks turning the Caribbean into just another mass tourism destination, indistinguishable from countless others around the globe.
What happened to the vision of “high-value, low-volume” tourism? The approach that once set the Caribbean apart, promising exclusivity, sustainability, and a deep connection to local culture and environment? There is, of course, a delicate balance to be struck between development, stagnation, and employment. But the lessons from elsewhere in the world are clear: unchecked tourism growth can overwhelm communities, erode cultural heritage, and degrade the very environments that draw visitors in the first place.
Yet, amidst these concerns, there remains a constant—a reassuring thread running through the Caribbean tapestry that no amount of development can erase. It is the warmth, humour, and genuine kindness of the people. In Antigua and Barbuda, as throughout the region, the spirit of hospitality is not a commodity to be bought or sold, but a living tradition. This is the true heart of the Caribbean, and it is what keeps visitors returning, year after year.
As the region stands at this crossroads, I hope that future discussions will remember not just to count the numbers, but to value what has always made the Caribbean exceptional: its traditions, its heritage, and above all, its people.
For in the end, it is these timeless qualities that will ensure the Caribbean remains not just a destination, but also a dream.
Graham’s parking at LHR was provided by www.aph.com
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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