Thomas Cook allows customers to ‘try before they buy’
Thomas Cook is to allow customers to ‘try before they buy’ by introducing head-mounted displays in selected agencies in the UK, Germany and Belgium.
Following a successful UK trial at the Bluewater concept store in August, the travel firm has produced a range of Virtual Reality content allowing customers to view the holiday experience via a headset.
It will be featured in the Bluewater store and two other UK retail outlets that have yet to be confirmed.
Marco Ryan, newly appointed chief innovation officer at Thomas Cook, said: "Our use of VR is set to further enhance the in-store shopping experience for Thomas Cook customers, allowing them to make informed decisions regarding their next holiday using innovative technology that effectively lets them try before they buy."
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season