Thomas Cook opens new concept store in Scotland
Thomas Cook has opened a Discovery store in Silverburn, the first of its kind in Scotland.
Staffed by 12 people, the store is part of a ‘refresh’ programme to open 25 innovative new format by 2018.
It is the fourth to open in the last two years, following on from Westfield Stratford City, Chelmsford and Belfast.
Stores use virtual reality technology and digital screens to help customers research holidays.
They also have a ‘fresh and more open’ design and new features, like the option to book appointments in advance online.
Director of retail and customer experience Kathryn Darbandi said: "With more than two thirds of customers who research online coming into store, we know our team of knowledgeable travel experts play an important role when helping customers choose the right holiday, and that face-to-face contact is extremely valuable.
"We hope that our newly designed Discovery store will inspire and engage customers in the Glasgow area, as well as cater to individual researching and booking preferences."
The team at the Silverburn Discovery store will be led by Fraser Hopkins, who next year will be completing his 25th year of service at Thomas Cook.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025