Thomas Cook to sponsor primetime TV shows
Thomas Cook has signed sponsorship deals for primetime entertainment shows on ITV from January.
Pushing its latest ‘Real Good Times’ campaign, Thomas Cook will sponsor Saturday night ITV show ‘Take Me Out’ and its sister-show ‘Take Me Out: The Gossip’ on ITV2.
It will also sponsor another ITV Saturday night show, ‘Stars in Their Eyes’, and a new Sunday night show, ‘Get Your Act Together’, presented by Stephen Mulhern and featuring five different celebrities who learn new skills.
The sponsorship package includes broadcast sponsorship, mobile, online and off-air licensing, as well Thomas Cook branding on on-air marketing.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps