Thomas Cook to sponsor primetime TV shows
Thomas Cook has signed sponsorship deals for primetime entertainment shows on ITV from January.
Pushing its latest ‘Real Good Times’ campaign, Thomas Cook will sponsor Saturday night ITV show ‘Take Me Out’ and its sister-show ‘Take Me Out: The Gossip’ on ITV2.
It will also sponsor another ITV Saturday night show, ‘Stars in Their Eyes’, and a new Sunday night show, ‘Get Your Act Together’, presented by Stephen Mulhern and featuring five different celebrities who learn new skills.
The sponsorship package includes broadcast sponsorship, mobile, online and off-air licensing, as well Thomas Cook branding on on-air marketing.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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