Thomas Cook unveils new ad campaign
Thomas Cook launches its first ever group-wide marketing campaign tomorrow (Friday), using the strapline ‘Real Good Times’.
Four television ads will air from December 26 in prime time slots across terrestrial channels, starting with a broadcast between 9-9.30pm on Boxing Day.
Set to a well known hit by legendary rock band Queen, the ads will show ‘real people enjoying real holiday experiences’.
"From fast-edit movie clips to point of sale, social and TV ads to online banners, ‘Real Good Times’ a reflection of the way many of us document our holidays in the modern world, especially with Selfie sticks and GoPros set to fill many a Christmas stocking this year," said Thomas Cook.
The campaign will also run across other communication channels, including direct marketing, online marketing and social media. 
Thomas Cook has today released its full range of holidays for 2015, with 20 new brochures now on sale.
Early booking offers include summer 15 ‘Price Match Guarantees’, all-Inclusive holidays for £299, and over 80,000 ‘Kid’s from a Quid’.
Thomascook.com will also feature an online promotion offering a discount of £150 off summer 2015 holidays, running from Christmas Eve to midnight on Boxing Day.
The discount can be redeemed on selected Thomas Cook and Airtours holidays on Thomascook.com using the voucher code GIFT150 .
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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