Thomson claims success with flying campaign
Thomson is claiming that sales of foreign holidays are gradually starting to rise after an advertising campaign to promote the fact that it has not cancelled any flights during the terror crisis.
Thomsonfly managing director Colin Mitchell has expressed his annoyance that media coverage has focussed on cancelled flights and given the impression that the whole industry is in chaos.
“It’s simply not true for us. Our average delays were 47 minutes and our message is that we do not cancel flights. That is why we launched the consumer campaign.”
A spokesman for Thomson said the campaign was having some impact, although the market still remained very tough.
“We have seen the picture change in the past few days, with sales rising, and we can only really put that down to the campaign,” said the spokesman.
“But we have to be realistic. It is the toughest market for years and prices are still low, so holidaymakers can take advantage of good deals in the remaining few weeks of the season.”
Jeremy Skidmore
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