Thomson launches ad campaign
Thomson Holidays has launched a marketing campaign today with the strapline 'There’s no comparison'.
The adverts, appearing in the national press from today, go on to say: "Some companies think they can copy our holidays for less. Let's set the record straight."
Thomson says the campaign is designed to “reinforce the strength, true value and exclusivity of Thomson’s holiday offering”.
Launching in the Metro today, the advert is set to appear across a number of national newspapers this weekend, backed up by email and online marketing.
Thomson said the campaign highlights four key messages:
o Three quarters of Thomson holidays are not available anywhere else
o Thomson holidays are specifically designed around customers such as Thomson Couples and Family Resorts product ranges
o Hotels are handpicked and 94% of customers rate Thomson holidays as good or excellent
o Lots of Thomson hotels come highly recommended on TripAdvisor.
Jeremy Ellis head of marketing at TUI UK & Ireland said: “This campaign for Thomson is a direct reflection of TUI UK’s business strategy to invest in distinctive product, that the rest of the market is unable to copy and which will drive higher margins.
“We believe wholeheartedly that our holidays are the best you can get, both in experience and true value, and we don’t believe they are comparable with anyone else’s.
“Customers, particularly when the economy is flat, are not willing to compromise on the most important two weeks of the year, so providing a brilliant holiday experience is really important.”
The operator is also giving away thousands of Kids Go Free offers for this summer’s school holidays from today until 30 June 2011.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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