Thomson launches extra long ad

Thursday, 18 Dec, 2013 0

Thomson is launching an ad campaign featuring Simon the Ogre in an extra long 120 second advert.

To be aired from December 27, the advert is to highlight the ‘power’ of a Thomson holiday through the transformation of a tired and stressed Ogre.

The ‘film’ using art motion capture, special effects technology and globally acclaimed director Frederick Bond, will also be supported by an outdoor, print and social media campaign.

Jeremy Ellis, marketing director at Thomson and First Choice said: "At Thomson we offer unique and exclusive holiday experiences designed around ‘people like me’ to ensure our customers are able to step away from their busy lifestyles, relax and become the best version of themselves again.

"The state of the art advert is a first for Thomson and marks the next step in our modernisation journey which aims to challenge people’s perceptions of the Thomson brand."

Featuring the strapline ‘It’s amazing what a Thomson holiday can do’, the ad was created by advertising agency Beattie McGuinness Bungay.

TUI UK will also be revealing the new First Choice advert from December 22 with the strapline "All you can… is all we do. First Choice, the Home of All Inclusive".

Ellis added: "As the Home of All Inclusive we believe we offer the best holidays on the market because we offer a huge range of experiences and know that fun is more fun when it’s unlimited."