Thomson launches phase two of ad campaign
Thomson will launch the second part of its advertising campaign this weekend, this time focusing on its hotels.
The new £3.5million campaign is part of its ongoing ‘Holidays Just Got Better’ marketing push.
The first phase launched in the autumn and focused on the arrival of the Dreamliner 787.
This one will use a "combination of nostalgic and specially created images" to take an "affectionate" look at holidays over the last 50 years and comparing them with holidays today.
"The new ad clearly communicates that Thomson has moved on from selling traditional packages, to offering modern holidays that are designed around specific customers’ needs, and only available from Thomson," said the operator.
Created by Beattie McGuinness Bungay, the ad will make its TV debut on ITV at 7.45pm on Saturday 22 December.
It will air during prime-time slots over the next few weeks and will be supported by print and online advertising, video on demand, email marketing, social media and PR.
In addition to this, TUI UK has confirmed that First Choice’s All Inclusive campaign – There’s no feeling like going All Inclusive – will re-launch on 24 December.
Click here to see new ad.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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