Thomson seeks travel ‘personalities’
Thomson has embarked on a targeted marketing campaign that seeks to detect the travel personalities of holidaymakers.
The operator has signed a deal with self-discovery site, uk.tickle.com, that enables travellers to find their travel “personality” – be it good old fashioned British Bulldog or Action Super Hero.
Thomson has tailored pages for each personality giving users recommended holiday destinations and activities.
Head of new media Grahame Donoghue said the campaign will drive targeted traffic to specific destinations at Thomson.co.uk.
“This partnership enables us to engage with potential customers when they are enjoying leisure interest sites, such as Tickle, and are at the earliest stage of their holiday decision-making process,” he said. “To be able to provide customers will tailored recommendations before they have even entered our website makes researching and purchasing holidays online an even easier experience.”
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