Thomson seeks travel ‘personalities’
Thomson has embarked on a targeted marketing campaign that seeks to detect the travel personalities of holidaymakers.
The operator has signed a deal with self-discovery site, uk.tickle.com, that enables travellers to find their travel “personality” – be it good old fashioned British Bulldog or Action Super Hero.
Thomson has tailored pages for each personality giving users recommended holiday destinations and activities.
Head of new media Grahame Donoghue said the campaign will drive targeted traffic to specific destinations at Thomson.co.uk.
“This partnership enables us to engage with potential customers when they are enjoying leisure interest sites, such as Tickle, and are at the earliest stage of their holiday decision-making process,” he said. “To be able to provide customers will tailored recommendations before they have even entered our website makes researching and purchasing holidays online an even easier experience.”
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025