TIA’s Pow Wow to generate over $3.5 b in Visit USA business
The 28th International Pow Wow by TIA, the travel industry’s premier international marketplace and is the largest generator of Visit USA travel kicked-off on Sunday in Orlando. More than 5,000 invited delegates from around the world are participating.
Not a typical trade show, in just three days 47,000 pre-scheduled, computer-generated business appointments between suppliers and buyers will take place at Pow Wow.
More than 1,000 U. S. travel organizations from every region of the USA, and representing all industry category components, and close to 1,500 International and Domestic Buyers from more than 70 countries, conduct business negotiations that result in the generation of over $3.5 billion in future Visit USA travel. Buyers and sellers are able to conduct business at Pow Wow that would otherwise be generated only through an exhaustive number of around-the-world trips.
The Travel Industry Association of America’s (TIA) message to delegates from its Chairman, Jay Rasulo, Chairman of Walt Disney Parks and Resorts and Roger Dow, TIA President and CEO continue to echo the need for a unified tourism industry, challenging the industry and federal government to work closer together towards making the U.S. a more competitive destination for visitors worldwide. This includes aggressive marketing of Visit USA; reducing entry procedures for foreign visitors, while maintaining security interests and enhancing American’s image abroad through Americans traveling abroad.
By Charles Kao
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