TNZ and STA boost youth travel
Tourism New Zealand and STA Travel have signed an MOU worth a combined NZ$1.2 million annually to target the influential long-haul youth travel sector in the UK, Continental Europe and North America.
It provides guidelines for co-operative marketing and trade engagement programmes with matched funding from both organisations.
Tourism New Zealand chief executive Kevin Bowler said the MOU formalises an existing relationship between the two organisations.
"As the world’s largest youth travel organisation offering student and youth exclusive discount pricing, STA is already a key partner in our work to target youth travellers in our key long-haul western markets.
"However, to successfully engage with the sector goes beyond just providing affordable travel options as part of an integrated annual marketing plan.
"Here, the agreement will also provide Tourism New Zealand and the New Zealand industry access to train and motivate STA staff with workshops and famils – increasing their knowledge and ability to effectively sell destination New Zealand."
Ian Jarrett
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