Tommy Hilfiger has designs on South Beach
In another sign that the South Beach, Miami hotel market still retains its star appeal, fashion guru Tommy Hilfiger has agreed to purchase the 105-room Raleigh Hotel on Collins Ave.
The new purchase price has not been disclosed as the deal has not yet been concluded, but when last on the market, the hotel was sold for $55 million in 2012.
Hilfiger will launch Hilfiger Hospitality, "a brand centered on fashion, art, music and entertainment," and he will take "a leading role" in refurbishing the hotel, slated to begin next year.
In a statement the designer said: "The Raleigh is an incredible hotel with a very special place within the Miami market, and we’re actively working towards making it our flagship property under my new company, Hilfiger Hospitality."
Current co-owners SBE Entertainment will continue managing the hotel, which will keep its original name.
SBE also operates nearby properties SLS Hotel South Beach and the Redbury.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season