Top green London hotel for top sustainable tourism masterclass lineup

This year’s Sustainable Tourism Masterclass is to be held at One Aldwych hotel in London’s Covent Garden.

The five star boutique hotel is eminently sustainable and has now got one of the few green gold certifications from the Green Tourism Business Scheme.

Presenters in the stellar line up now include:

• Mark Sainsbury of the world famous Moro restaurant and Zetter Hotel,
• Mark Linehan of the immensely successful Sustainable Restaurants Association
• John Brennan CEO and Sean Twohig Sustainability manager of the 100% green gold starred Jury’s Inns,
• Global carbon tourism guru Professor Stefan Gossling (see Stefan’s new initiative HERE)
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• Latest presenter to join the line up is Roy Graff . Speaking fluent Mandarin, Roy led a big multinational travel company into China, launched his own boutique consultancy and specializes in ecommerce and emerging source markets such as the BRIC countries.

The mainstreaming sustainable tourism masterclass this year is to have six key issues presented and discussed:

• food and wine leveraging tourism benefits
• economic benefits of sustainable accommodation
• carbon market money and tourism
• ecommerce and emerging source markets
• tourism as a key driver to the green economy
• dropping the niche eco-warrior tag and engaging the mass market

Other questions to be discussed include:

• Can all-inclusives be sustainable?
• Is wellness tourism an unsustainable fad?
• What will the effect of the global recession be on tourism?
• Is social network marketing as effective for the users as it is for the providers?
• What is the Airbnb phenomenon?

Guaranteed to be a stimulating and intensive event, this year’s Sustainable Tourism Masterclass is to be held in central London on 16 September 2011.

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.

Said Valere Tjolle: “It's a critical year for tourism: This key masterclass is about mainstreaming sustainable tourism and making it the major part of tourism's claim to be THE key economic, cultural, social, environmental driver to the coming green economy.”

“The time has to be very, very ripe for this elevation of tourism in the global scene. Opportunities abound – and we'd all like to be part of this, wouldn't we?”

The fourth yearly top level Masterclass is to be held on 16th September in London in conjunction with Innovation for Sustainable Development Center. The format will be broadly similar to previous successful years events.

The key speakers will introduce each subject and lead the discussions.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper,: £500 per attendee.

With just over two weeks to go there are five places left. Now tourism and/or hospitality masters students places are available at substantial discounts. email [email protected] for details.

Sustainable Tourism Masterclasses have been held for the last three years and have attracted full houses of attendees and top speakers of global repute.

Speakers have included:  Professor Geoffrey Lipman (Beyond Tourism), Dr Murray Simpson (Oxford University), Dr Stefan Gossling (Lund University), Rachel McCaffery (Virgin Holidays), Vicky Murray (FutureForum), Jonathan Mitchell (Overseas Development Institute), Gopinath Parayil (Nila Foundation) James Whittingham (TUI), Rob Weston (Organismics), Gordon Sillence (Destinet) and JP Bergqvist (Sleepwell)

The masterclass offers the opportunity to network in an extremely informal but information-packed and truly inspirational day.

There are only a few places left so early booking is recommended.

Earlybird reservations for this high level key event made by 3 September will qualify for 20% reduction – saving £100. BOOK NOW HERE

Sustainable Tourism Report Suite 2011 is supported by: Discover Ltd, Cape Town Tourism, Change for Tomorrow Ltd., Six Senses Resorts & Spas, Innovation Norway, Virgin Holidays, Association of British Travel Agents, Thomas Cook Ltd., Ogilvy Public Relations

Full details of Sustainable Tourism Report Suite 2011, special offers HERE