Toronto: looking for more Brits and Mexicans
Influenced by the surging Canadian dollar, Tourism Toronto is looking past the US by launching in two major international awareness campaigns designed to attract travelers from the UK and Mexico.
“Toronto is the number one Canadian urban destination for travelers from both the UK and Mexico,” said Tourism Toronto president David Whitaker. “We are confident this next push will continue to keep Toronto top-of-mind, and continue to increase international visitors to Toronto as we target high-value customers who stay longer and spend more when they travel.”
The UK was Toronto’s top international market with nearly 300,000 overnight visitors in 2006, while overnight visitation from Mexico remains one of Toronto’s fastest-growing markets, up 41.3% since 2001.
New for this year is dramatic imagery of the Toronto night-time skyline, to be displayed on scrolling backlit posters across London in mainline rail stations. The campaign is the largest to date.
Similarly, Tourism Toronto is stepping up marketing in Mexico and aims to attract even more visitors during the fall and winter. This marks Toronto’s first major consumer campaign in Mexico.
Toronto welcomed more than 65,000 visitors from Mexico in 2006, up six percent from 2005.
Tourism Toronto is complementing the Mexican campaign with the launch of a new Spanish web site that includes a Spanish visitor’s guide to assist visitors and tour operators in planning travel to Toronto.
At the same time, the Toronto-based Mexico specialist GoSeeMexico is touting a number of Caribbean Mexico properties, including stays at Cozumel’s Playa Azul resort. A seven-night stay there is available for $723, plus taxes.
The tour operator also has seven-night packages on the mainland’s Viva Wyndham Maya – an all-inclusive – and Grand Coco Bay, another all-inclusive. Those packages also include Toronto-Cancun air travel.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports