Tourism Australia to open new India office in 2007.
Following strong tourism marketing activity and trade representation already taking place throughout India, Tourism Australia will open a new office to take advantage of increasing tourism opportunities in this rapidly growing market.
The dedicated office will ensure that continuing marketing efforts will capture a larger segment of Indian consumers.
Tourism Australia launched the ‘So Where The Bloody Hell Are You?’ campaign on Indian television this week and is currently targeting the growing honeymoon market using www.Shaadi.com, India’s most successful matrimonial service.
The month long campaign uses banners, newsletters and an interactive micro site to showcase Australia as an ideal honeymoon destination to over seven million registered members.
For more information on the honeymoon promotion, click here. For more information on the Indian market, click here.
Report by The Mole
John Alwyn-Jones
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