Tourism greenwash comes in a number of disguises

TotemTourism GREENWASH report out shortly, masterclass announced for 20^th September

This autumn’s Sustainable Tourism Masterclass will have one main subject – GREENWASH – the disguises it comes under, how it reduces clients trust and willingness to buy – AND how you can both be honest AND run an even more economically-sustainable business.

A 50 page report will be launched shortly to inform all these discussions – The TotemTourism GREENWASH Report will address the most poisonous issue of our times and address the following issues amongst many others:

There are over 180 agencies all over the world offering Green Tourism Certification to hotels, destinations, tourism attractions – do you believe them?  Do clients believe them? Do their certifications actually add value?

The GSTC is aiming to provide these certifications with third party credibility – will it work in today’s tough marketplace?

The EU and other parties are trying to create academically-based sustainable tourism indicators and sustainable tourism observatories – has this any market credibility?

At the masterclass, Cat Gazzoli of Slow Food UK, Ed Gillespie of Futurra, Professor Stefan Gossling tourism climate change guru and Peter McAllister of the Ethical Trading Institute, among others will lead discussions on:

• Tourism Greenwashing and Climate change
• Tourism Greenwashing and the Environment
• Tourism Greenwashing and Workers rights
• Tourism Greenwashing and Human rights
• Tourism Greenwashing and Fair trading
• Tourism Greenwashing and Food and drink
• Tourism Greenwashing and Corporate Social Responsibility
• And, above all – how YOU and the tourism industry can both be honest and transparent AND run an even more economically-sustainable tourism business or destination.

The report will be out by end May – the event will be held on 20th September in central London

The masterclass format is short informative presentations by specialists followed by discussion – Chatham House rules (reporting of subjects but no reporting of names!)

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper: £500 per attendee.

Currently a special earlybird price of  £250 is available which will include a copy of the report immediately it is published – and any subsequent updates.

Sustainable tourism report subscribers and Masters students pay only £150 (email now to get your discount: [email protected])

Yes, you can get the report alone for £100

Book NOW, get your place in this important discussion and the report and save £350

Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.

Sustainable Tourism Report Suite 2012 current supporters are:  ABTA – The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck, Considerate Hoteliers Association, Amstel Botel

See amazing new 2012 sustainable tourism report 93% off offer LAST CHANCE  HERE