Tourism NZ takes aim with U-20 World Cup
Tourism New Zealand has begun the build-up to the 2015 FIFA Under-20 World Cup with the announcement of the seven regions that will host international soccer games during the tournament.
The regions are Whangarei, Auckland, Hamilton, New Plymouth, Wellington, Christchurch and Dunedin.
Tourism New Zealand CEO Kevin Bowler says the event provides each region with an opportunity to showcase itself to teams, family, fans and international media.
"One of our goals, as it was for the Rugby World Cup 2011, will be on drawing fans and media beyond the stadium and out into the regions for a 100% Pure New Zealand experience."
Tourism New Zealand has also identified the 2015 FIFA U-20 World Cup as a key opportunity for engaging with the emerging visitor market of Latin America.
"Our new three-year marketing strategy has put Latin America in the top three emerging markets that we will be targeting, to build demand for a New Zealand holiday," Bowler added.
The tournament will host 24 national teams, include 52 matches, and will run for three weeks from May 30 until June 21 2015.
Ian Jarrett
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