Tourism NZ taps Avatar director for new tourism campaign
Monday, 14 Jul, 2016
0
Tourism New Zealand aims to tap into some Hollywood movie magic to lure more visitors to the country.
Its latest video is fronted and has been scripted by big budget film director James Cameron.
The video was shot on location showing Cameron hiking on the Tasman Glacier, kayaking and flying over Blanket Bay by helicopter.
The new $11 million campaign will be shown on mostly digital channels focused on major markets such as the US, China and Australia.
Cameron, director of movies such as Avatar and Titanic, wrote the script himself.
"If you enjoy the outdoors and you enjoy a sense of adventure, you’re not going to be able to beat this place anywhere in the world," Cameron said.
"If you happen to like helicopters like I do, you could see ten of the most stunning places you’ll see in your lifetime in a day. If you are driving, an hour and a half or two hours, the country just unrolls toward you like an IMAX film," he added.
Canadian Cameron owns a home in New Zealand and splits his time between there and in California.
"Having someone of the calibre of James Cameron sharing his personal stories and insights while exploring some of New Zealand’s most beautiful places is of immeasurable value for New Zealand," said Tourism NZ chief executive Kevin Bowler.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent