Traditional brochures ‘a thing of the past’
A new company aims to produce e-brochures in an effort to cut the trade’s £4 billion annual bill for printed promotional material. E-literature specialist ebxp claims to be able to exploit new digital technology on the web to cut the cost of traditional brochure production, storage and distribution. It is estimated that travel companies spend £2 on every brochure printed. Mark Warner Holidays and Barbados Tourism have been participating in a year-long test market programme. Ebxp claims to be able to create on-screen literature while retaining the three-dimensional look and feel of printed brochures, with instant turning of pages. The company says images, which can be printed at home, are sharper than PDFs, which suffer from slow downloading and cumbersome scrolling. Greg Renk, managing director of ebxp and former boss of a London design agency, claimed that corporate literature “languishes in the Middle Ages – there has been no quantum leap since Caxton”. He added: “Existing web tools have given little incentive to alter this, with their inflexibility, low quality and sheer tedium.” The company’s sales and marketing director is former usitTravel UK managing director Jeannie Shapiro. Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements