Traditional brochures ‘a thing of the past’
A new company aims to produce e-brochures in an effort to cut the trade’s £4 billion annual bill for printed promotional material. E-literature specialist ebxp claims to be able to exploit new digital technology on the web to cut the cost of traditional brochure production, storage and distribution. It is estimated that travel companies spend £2 on every brochure printed. Mark Warner Holidays and Barbados Tourism have been participating in a year-long test market programme. Ebxp claims to be able to create on-screen literature while retaining the three-dimensional look and feel of printed brochures, with instant turning of pages. The company says images, which can be printed at home, are sharper than PDFs, which suffer from slow downloading and cumbersome scrolling. Greg Renk, managing director of ebxp and former boss of a London design agency, claimed that corporate literature “languishes in the Middle Ages – there has been no quantum leap since Caxton”. He added: “Existing web tools have given little incentive to alter this, with their inflexibility, low quality and sheer tedium.” The company’s sales and marketing director is former usitTravel UK managing director Jeannie Shapiro. Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent