Trainline appoints marketing director
TheTrainline has appointed Iain Hildreth as director of marketing.
Reporting to commercial director Ben Pearson, Hildreth will have overall responsibility for marketing activities including public relations, customer relationship management and online and offline marketing.
He joins from marketing consultancy, Brand Learning, where he was marketing capability director.
Prior to this, he held numerous senior marketing positions including head of brand and offline marketing at eBay, head of group brand experience at Barclays and international marketing manager at Shell.
Pearson said: “TheTrainline is moving into a very exciting period in its evolution and Iain’s appointment will be critical to its success. With proven marketing experience in the online environment, Iain will build on our current market leading position and significantly grow our customer base.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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