Travel Counsellors unveils rebrand

Saturday, 05 Jul, 2023 0

Travel Counsellors launched a refreshed brand identity as it looks ahead to its 30^th anniversary.

The rebrand comes as a result of extensive market research, including insights from TCs, customers and clients.

The revamped brand aims to support the ambitions of travel entrepreneurs to better connect with their clients.

The new-look brand includes an updated logo.

The complete brand refresh has been rolled out across Travel Counsellors’ website, social media, marketing collateral and company technology.

It also appears on the myTC app, which enables customers to personalise their booking journey.

Dave Callan, Customer Director at Travel Counsellors, said: “This rebrand will allow the whole business to reset, reenergise and refresh.”

“It will sharpen the experience for our Travel Counsellors and customers alike, and really aligns with what makes our business so special.”

Over the past few weeks, 1,900 Travel Counsellors have been learning about the rebrand and how they can implement the new collateral and designs in their own businesses.

Travel Counsellors now have access to a brand hub as the collateral gets rolled out, offering a number of colour palettes and templates to use.

An external marketing plan and social media campaign will follow.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our payment gateway e...

We make travel accessible for everyone We believe everyone should be free to experience the world. For us, there’s no greater freedom than choosing where you want to b...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners. To promote Saudi Ar...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities, smouldering volcanoes, and u...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could hide our sales telephone number from the website — b...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Po...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that serves as either a prima...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai script was inven...

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers and holiday insurance. Es...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her coastline. Always evocative, she welcomes visitor...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations, a choice which enjoys the favour, ...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a unique destination that welcomed more...

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised of over 225,000 travel industry pro...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of the UK’s leading escorted holiday companies (and have been ...

Greater Fort Lauderdale’s assortment of adventures awaits you. Whether you want to relax on the beach as the sound of the waves lulls you to sleep or get your heart pu...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never before. Sit on the intimate, open-air upper deck as you ...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We partner with over 2,200 of the wo...

A state like no other. A place known for togetherness, celebration and happiness. In Louisiana, we call it “joie de vivre” – joy of life. It’s a joy you’ll find when y...