Travel Counsellors unveils rebrand

Travel Counsellors unveils rebrand

Friday, 05 Jul, 2023 0

Travel Counsellors launched a refreshed brand identity as it looks ahead to its 30th anniversary.

The rebrand comes as a result of extensive market research, including insights from TCs, customers and clients.

The revamped brand aims to support the ambitions of travel entrepreneurs to better connect with their clients.

The new-look brand includes an updated logo.

The complete brand refresh has been rolled out across Travel Counsellors’ website, social media, marketing collateral and company technology.

It also appears on the myTC app, which enables customers to personalise their booking journey.

Dave Callan, Customer Director at Travel Counsellors, said: “This rebrand will allow the whole business to reset, reenergise and refresh.”

“It will sharpen the experience for our Travel Counsellors and customers alike, and really aligns with what makes our business so special.”

Over the past few weeks, 1,900 Travel Counsellors have been learning about the rebrand and how they can implement the new collateral and designs in their own businesses.

Travel Counsellors now have access to a brand hub as the collateral gets rolled out, offering a number of colour palettes and templates to use.

An external marketing plan and social media campaign will follow.



TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Kazakhstan Explored: A Journey into the Unknown

Behind the Scenes of Vegas Tourism: Kelly Messina’s Insider Perspective

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari