Travel impact of social media: zilch
So if you wonder about the impact of social media in influencing travel choices, the answer is simple: not much.
Almost six out of ten active travelers have visited a social networking site, according to the results of the most recent travelhorizons survey of just over 2,200 US adults.
Their most popular activities while on these sites include uploading photos/videos (49 percent) and rating products or services (46 percent).
Roughly one-quarter have visited a chat room and/or posted content to a blog. Nearly half (46 percent) check new postings to their site(s) at least once a day.
Facebook enjoys the highest incidence of visitation (almost half of active travelers have visited, and fully one-third have posted a personal page), while roughly one-quarter of active travelers have visited MySpace.
Both percentages are up significantly from just one year ago.
But to what extent does the content found on these sites influence consumer choice when it comes to the evaluation and selection of travel service suppliers?
“Right now, not much, because site visitation for travel planning purposes remains quite low.
By way of illustration, only 1 in 10 Facebook users seek advice about either destinations or travel service suppliers, and just 1 in 20 has joined a community of users who share common travel interests,” says the survey.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Suspension of all regional trains in Catalonia following two new rail accidents in Spain
Vietnam warns airlines of possible flight reductions amid jet fuel shortages