Travel Network Group launches summer campaign
The Travel Network Group has launched its second marketing campaign of the year, called Ready When You Are.
The campaign has been designed to be bright, colourful and inspiring and particularly seeks to get consumers thinking about their next holiday amidst this year’s warm summer weather in the UK.
Group marketing director Si Morris Green said: "It’s a really mixed bag across our membership.
"Some of our members say that sales have dropped off as a result of the good weather, whilst others have not seen any impact at all.
"In any case, the summer holidays are upon us and there are still some great deals to be had.
"This campaign will hopefully help drive consumers into our members’ retail outlets to discuss either holidays for late 2018 and 2019.
"We think it epitomises everything that is great about travel in a very colourful and dynamic way. Members have been very complimentary about it, saying it’s one of our best yet."
The campaign’s hashtag is: #readywhenyouare18
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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