Travel packages launched for Sydney events
A new campaign has launched to boost visitors to New South Wales during winter by highlighting Sydney’s event line-up and promoting travel packages.
The campaign links Destination NSW, the government’s tourism and major events agency, and Qantas Holidays, part of Jetset Travelworld Group.
It features travel packages to Sydney for events such as the rugby league double State of Origin, the Bledisloe Cup, Australian Garden Show Sydney, British and Irish Lions rugby and Australia v Manchester United soccer.
The $400,000 campaign, which includes radio, print and digital media, aims to drive bookings during July, August and early September.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025