Travelodge finds more ways to make us yawn
First they created the ‘cuddilow’, then came the ‘nodcasts, and the other week they launched the arrival of ‘sleep wardens’.
Now, the seemingly sleep-obsessed marketing gurus at Travelodge have decided to stage Britain’s first ever ‘Sleep Concert’ in an attempt to help us get some shut-eye.
The concert, which they say “aims to leave Britons snoring for more” (get it?) will take place on Tuesday July 20 July 2010 at 12.30pm at London City Road Travelodge.
Guests will be supplied with pillows, duvets and eye masks in order to ensure the optimum slumber environment.
If the trial is successful it may be rolled out nationally.
According to Leigh McCarron, Travelodge’s very own sleep director, Sleep Concerts have been a great success in Japan where sleep-deprived workers will happily pay £50 for the privilege of nodding off to a live music performance.
Sleep deprived Britons, however, can register for a place for free by registering their interest at: [email protected]
TravelMole just can’t wait for the next sleep initiative…yawn….
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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