Travelport joins campaign to attract Chinese tourists to Europe
Travelport has been selected as part of a consortium to deliver a major marketing campaign to Chinese tourists to Europe in 2018 and 2019.
The consortium, chosen by the European Travel Commission (ETC), also includes Eurail Group and National Geographic and will work closely with UNESCO.
Initiated as part of 2018 EU-China Tourism Year, it is being led by the European Commission and the Ministry of Culture and Tourism of the People’s Republic of China.
It will promote the European rail journeys featuring unique itineraries and experiences developed by UNESCO and National Geographic.
The platform is co-funded by the EU and promotes sustainable travel to some of the most remarkable World Heritage sites in Europe.
Journeys have been designed to reflect four themes: Ancient, Romantic, Royal and Underground Europe.
All are fully accessible using the Eurail Pass that allows travel between over 40,000 railway stations across 10,000 destinations in 28 different European countries.
~
Travelport’s role is to deliver a ‘programmatic media solution’, which uses the company’s partnerships in mainland China to promote campaign content.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026