Travelzoo attracts 500,000 UK subscribers
Online travel offers firm Travelzoo has gained more than 500,000 subscribers a week for its Top 20 email newsletter within its first year of UK operations.
The figure for opt-in subscribers represents a 70% increase in the total UK subscriber base since January 1, the company claimed.
The Top 20 email newsletter carries travel deals from more than 125 travel firms.
A breakdown of subscribers shows that 18% earn more than £60,000 a year and 58% are over the age of 45, 33% are aged between 25 and 45 and only 9% are 24 or under.
More than 40% take four or more holidays a year with this year’s favourite destinations being Spain, Italy, Greek Islands and the Far East. Favoured city destinations are London, Barcelona, Prague and Paris.
They make their purchase decision based on timing of travel offer followed by price and then destination, according to Travelzoo.
A third buy an upgrade when booking and 45% purchase a different offer of the advertiser’s website.
Sixty per cent are female and half are married, while 75% have no children living at home.
They are readers of the Daily Mail, Mail on Sunday and Sunday Times.
Travelzoo Europe managing director Chris Loughlin said: “The results confirm that the Travelzoo Top 20 influences a high qulaity audience of UK travel enthusiasts.”
Report by Phil Davies
Phil Davies
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