Trip Affiliates Network joins forces with Google Hotels
Asia based Trip Affiliates Network (TA Network) has teamed up with Google Hotels to provide hotels increased visibility and secure more direct bookings.
All hotel partners using TA Network’s hotel B2B booking engine will be listed with Google’s booking links, without setup cost and be visible on search results when a user generates a hotels based query.
Google Hotels is a new initiative that allows travellers to book direct, bypassing OTAs.
It allows the showcasing of properties in local search results on Google.com and Google Maps, across desktop and all mobile devices.
TA Network is a distribution, turnkey solutions and connectivity provider that brings Asia Pacific travel wholesalers, operators, and DMCs onto a single open, cloud-based ecosystem.
Travellers will be able to view hotel listing when they are actively looking for accommodation within the area
Tham Shiming Director of Solutions Architecture at TA Network said, “This partnership with Google was fuelled by the demand for digital marketing solutions from the region’s client base.”
“We are delighted to be one of the chosen partners qualified by GH to help hotels list and sell their inventory on Google.com and Google Maps.”
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