Trip.com sees growing focus on in-trip experiences
Trip.com just unveiled the latest industry trends, and its future plans at its Attractions & Tours Global Partners Forum.
The event is part of Trip.com Group’s annual global partner conference, Envision.2025 at the Shanghai Museum East.
Jim Ji, Vice President of Trip.com Group, CEO of Attractions & Tours, shared that international tourist arrivals are expected to bounce back fully and exceed pre-pandemic levels this year.
This is largely due to the relaxation of visa requirements and increasing flight capacity.
Trip.com aims to meet this demand growth with a global tourism industry ecosystem consisting of 22 international offices, 2900+ affiliates and resellers across 150+ countries selling 300,000 products worldwide.
Ji highlighted a key trend of how travellers are making decisions based on the type of experiences they can enjoy during their trip.
Keywords such as “food” and “spa” were among the top-searched keywords relating to experiences.
“Travellers today are overwhelmed with options and increasingly seek experiences that resonate on a deeper level.”
“Through collaboration with our global partners and use of AI and consumer insights, we are curating personalised journeys,” Ji added.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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