TripAdvisor adds flight and price comparisons
Sunday, 02 Mar, 2009
0
TripAdvisor has started providing flight and price comparisons on its website.
The online travel community aims to drive additional revenue through advertising revenue on the pages and referral fees for bookings.
The new initiative also creates additional competition within the travel metasearch sector against websites like Kayak and Booking Buddy, according to Hitwise UK.
“This latest offering provides TripAdvisor with an opportunity to TripAdvisor already attracts a substantial audience and ranked 11th in terms of market share of visits among the travel category for the week ending Feb 21, 2009 out of over 8,000 websites,” Hitwise said.
“Within the destinations and accommodations sub-category, TripAdvisor ranked 1st and captured 4.37% of the market share of visits.
“A quick look at TripAdvisor’s downstream traffic shows that the volume of visitors going to the metasearch websites immediately following a visit has been growing over the past year.
“Many of the visitors to TripAdvisor are researching travel plans, so combined with the fact that many are already visiting metasearch websites, flight searches are a natural extension of services to the audience.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026