TTA hires ex-ABTA head of PR to raise consumer profile

Sunday, 03 Aug, 2007 0

ABTA’s former head of corporate affairs Keith Betton has been contracted by the non-ABTA Travel Trust Association to help raise its consumer profile.

Betton is to advice the TTA on a consultancy basis as the organisation seeks to explain to travellers about its financial protection arrangements.

TTA director Todd Carpenter said: “This is a major step for us, and we feel the time is right to increase our profile.

“There are issues that TTA should speak out about on behalf of its members, and at the same time we want travellers to realise the benefits that TTA protection offers.

“I am delighted that Keith Betton has joined the team as for years he has been the familiar face that consumer journalists have turned to for advice. He will help us to realise our potential and his experience in crisis management will also be of immense value to our members.”

Betton said: “For me, having a consumer focus is vital. TTA now offers the best financial protection that consumers could ask for including automatic cover in the case of fraud, and that is really important for holidaymakers. Travel is always in the news, and the TTA needs to be part of that story.”

by Phil Davies



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...