TTD: Amadeus plots UK leisure technology drive
Amadeus is poised to unveil technology initiatives for agents and operators in the UK.
The GDS’s multinational customer group director Gillian Gibson declined to divulge details but told TravelMole that technology developments for the leisure sector would be revealed in the next couple of months as part of plans by Amadeus to expand in the area.
This follows a claimed 75% year-on-year rise in cruise bookings through Amadeus after 30 additional agents were signed up in March.
Gibson, responsible for multinational agency customers including business travel, online and leisure, added that the company wanted to build on its momentum in the UK corporate sector, where it now claims 25% market share.
She has just returned from the Guild of Travel Management Companies annual overseas conference in Las Vegas and voiced her ambition to sign up more members. The GDS currently has 11 GMTC members as customers.
Amadeus is also expected to unveil deals to power airline websites in China and support online start-up companies in India.
This follows Expedia becoming the last major online travel company to use Amadeus air content initially in four European countries to be followed by Asia-Pacific in the third quarter of 2006, as previously reported by TravelMole.
The Expedia deal followed Sabre/Travelocity-owned lastminute.com extending an agreement with Amadeus until 2009.
Amadeus figures for last year show that 12% of total bookings came from online agency or airline sources.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025