TUI Cruises sales director moves to holiday club arm
TUI Cruises’ sales director is moving within the group to become joint managing director of its holiday club business Robinson Club.
In his new role, which starts on May 1, Schwanke will be responsible for managing the business alongside MD Bernd Maser.
"We are delighted to have recruited Mike Schwanke, a committed and experienced manager from TUI Group, who will push Robinson’s growth path further ahead," said Thomas Pietzka, managing director TUI Hotels & Resorts.
"He will create further stimuli for our premium club holiday brand with his digital marketing and brand management expertise and the experience he has gained in the rapidly growing cruise market."
The TUI subsidiary will open new clubs in Thailand and the Maldives later this year.
Schwanke will be in charge of marketing, sales and operations. Maser, who joined the company’s management team in 2015, is responsible for finance, legal, IT, technology/purchasing, communications, HR and project development.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events