TUI customers can now receive latest updates and content via WhatsApp.
In the ‘Updates’ tab, customers will get posts from TUI several times a week – including travel inspiration, entertainment and quiz formats as well as news.
WhatsApp is the top messaging app worldwide with two billion users.
The app recently began offering media and company updates that users can follow and TUI is one of the first brands to do adopt this.
“Identifying new trends early is particularly important in social media. WhatsApp has not been an easy field for brands in the past,” said Stefan Siemon, Senior Manager, Social Media at TUI Group.
“Now this is changing, and we are the first major travel brand to join in.”
According to the parent company Meta, around 30 million people use the messaging service in the UK.
