Tune’s philosophy: No waste, no charge
KUALA LUMPUR – Umesh Luthria, business head of India’s Apodis Hospitality Corporation, believes that Tune Hotels is the perfect fit for his company (See previous article).
â€We chose to partner with Tune Hotels.com because they are an Asian brand who understand the Asian psyche. They know how to think and construct for the predominantly price-sensitive Asian consumer – a natural consequence of their shared DNA with AirAsia,†he said.
Tune Hotels.com has been ahead of the curve in educating the Asian market about the responsible usage of resources, Luthria said.
“Many 3,4,5-star hotels ask guests to help save the environment: save on water by not changing bed linen and re-using towels, save on energy by switching off the air-conditioning and lights when leaving the room etc., but they still happily charge guests the full service room rate.
“There is absolutely no incentive for a guest to act in an environmentally responsible manner. In fact, because guests are being charged full service rates they may even be more wasteful in order to ‘get their money’s worth’.
“What Tune Hotels.com does is the reverse i.e. via their pay-as-you-use system of add-ons for air-conditioning, laundered towels and other energy-consuming amenities, they make the options that impact the environment available for a small fee, and should guests choose not to take these options, they immediately save money as well as the earth’s resources.
“This facilitates and directly incentivises guests to subscribe to less wasteful, more conscientious lifestyles,†said Luthria.
“Consequently the brand is gaining cachet among a wider audience of smart consumers for whom purchasing decisions are increasingly influenced by environmental concerns.â€
Ian Jarrett
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