Tunisia launches major UK ad campaign
Tunisia is to launch a three-month advertising campaign in the UK to try to lure back visitors.
From next Monday, poster ads highlighting Tunisia’s key attractions such as its beaches and ancient archaeology, will run on buses across the country for a two-week period.
The first wave of the campaign will also include ads on national rail, in newspapers and online throughout April, May and June. It will be followed by a second wave of advertising in the autumn.
"We all know tourism in Tunisia took a hit following the Jasmin Revolution, but British visitors have been quick to return and the UK is now our third most important market," said Tunisia National Tourist Office director for the UK and Ireland Wahida Jaiet.
"We still have the sandy beaches and thousands of years of history that have attracted visitors for many years; but add to that the fascinating recent history and a renewed sense of optimism that you can’t help but share, and there really is more to celebrate in Tunisia than ever before."
According to the tourist board, overall visitors to Tunisia were down by around 40% following the Jasmin Revolution, compared to the previous year.
But a spokesman added: "It’s worth noting that the previous year was in fact a record breaking year for the country. UK travellers are steadily returning to Tunisia with February figures only down by 17% on Tunisia’s record breaking 2010 visitor numbers."
UK visitor figures for January:
2008 – 8,925
2009 – 6,485
2010 – 11,823
2011 – 5,600
2012 – 8,408
UK visitor figures for February:
2008 – 16,822
2009 – 12,645
2010 – 15,848
2011 – 1,411
2012 – 13,172
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt