UK operator sees proof of bountiful summer
Thursday, 09 Jul, 2010
0
A recent surge in late bookings has prompted Superbreak to anticipate a 15% year-on-year growth in UK bookings over the school holidays.
The operator says that over the past two weeks some 60% of the UK bookings taken have been for travel within six weeks.
This suggests that many school holidays breaks have not yet been booked.
Superbreak is currently running a kids-under-16 stay free offer plus free child rail travel when the kids are sharing a family room with two adults, or a 50% reduction when in their own room.
Sales director Ian Mounser said: “Many of the buying public don’t think of their travel agent when considering booking a UK break, or perhaps even didn’t realise that they could book with an agent.”
“However, agents have a great deal to offer for UK family breaks, because of all the pre-bookable extras that can be offered, whether it be tickets to see The Lion King in London, rail travel to say Edinburgh, tickets for Alton Towers or the new Legoland Discovery Centre in Manchester. All such add-ons are fully commissionable.”
Mounser said Superbreak bookings by agents in May and June for Legoland Windsor having more than doubled year on year.
He added: “Great choices for agents are locations that offer a combination of paid for and free entry attractions, providing even better value for families. For example, York, where perhaps The Jorvik Viking Centre and York Dungeons can be pre-booked and paid for as part of the break, but attractions such as the National Railway Museum and the City Walls walk can be done free.”
by Dinah Hatch
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements