UKinbound publishes manifesto for inbound tourism growth

UKinbound publishes manifesto for inbound tourism growth

Thursday, 16 May, 2024 0

UKinbound has outlined a wish list for the UK’s inbound tourism industry ahead of this year’s general election.

Its inbound tourism manifesto highlights seven policy ideas and reforms.

The asks presented are –

Expand and reform the Youth Mobility Scheme

Extend passport-free travel schemes for under 18-year olds

Create home-grown talent with language skills

Enhance the UK’s competitiveness via a reduced-price five-year visitor visa

Make the Electronic Travel Authorisation more competitive

Boost regional economic growth through the introduction of a new VAT Reclaim Scheme

Reinstate national tourist board budgets to pre-inflationary levels to strengthen international marketing

The tourism manifesto outlines that inbound tourism is forecast to be worth £34 billion to the UK economy in 2024, with an expected 39 million international travelers visiting the UK.

It says the industry is expected to have returned to 2019 figures by the end of the year.

It also details tourism’s positive impact on regional economies and its ability to sustain and create skilled jobs.

Data is shared which suggests that international tourism spend in the UK is due to grow 20% by 2027, in comparison with a UK average of 5% for the wider economy.

Concerns regarding the UK’s international competitiveness are included.

For example, the World Economic Forum places the UK 116 out of 117 countries for price competitiveness.

Joss Croft OBE, CEO, UKinbound said:  “Our manifesto is a blueprint for export growth that harnesses opportunity, while supporting businesses and creating and maintaining skilled jobs.”

“This strategy matters. Our seven policy ideas and reforms provide both immediate and long-term solutions.”

“International tourism is incredibly competitive, but the UK should be more ambitious about the significant role that inbound tourism can play in economic growth.”

Driving Export Growth – A Manifesto for the UK’s Inbound Visitor Economy was launched this week at a reception event in the Houses of Parliament.

The event was hosted by Sally-Ann Hart MP for Hastings and Rye, with a speech from the Tourism Minister, Julia Lopez MP.

Over 20 parliamentarians attended, alongside 60 UKinbound members and stakeholders.


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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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