United agrees new naming rights for Los Angeles Memorial Coliseum
After an outcry from some LA lawmakers and veteran’s groups, USC and United Airlines have agreed on revised naming rights for Los Angeles Memorial Coliseum.
Under the revised naming rights deal, the venue will become United Airlines Field at the Los Angeles Memorial Coliseum.
The original 16-year deal worth $69 million was to rename it to United Airlines Memorial Coliseum but caused a backlash from veterans groups who said that would lessen its importance as a war memorial.
The new agreement is for 10 years.
It is unclear how much United is paying for the shortened deal.
"Through this process, USC was guided by doing the right thing for the community as we continue to honor our veterans," said USC interim president Wanda Austin.
United had agreed to pull out of the deal altogether if a new revised moniker was still opposed.
Funds from the naming-rights agreement, which takes effect from August, will toward paying for renovating the stadium which will cost a total of more than $300 million.
"Reaching an agreement which upholds the name of such a respected venue while modernizing it for the benefit of future generations was the right thing to do," said Janet Lamkin, United’s president of California.
USC operates the Coliseum under a 98-year lease which it signed in 2013 with the joint city, county and state owners.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements