United agrees new naming rights for Los Angeles Memorial Coliseum
After an outcry from some LA lawmakers and veteran’s groups, USC and United Airlines have agreed on revised naming rights for Los Angeles Memorial Coliseum.
Under the revised naming rights deal, the venue will become United Airlines Field at the Los Angeles Memorial Coliseum.
The original 16-year deal worth $69 million was to rename it to United Airlines Memorial Coliseum but caused a backlash from veterans groups who said that would lessen its importance as a war memorial.
The new agreement is for 10 years.
It is unclear how much United is paying for the shortened deal.
"Through this process, USC was guided by doing the right thing for the community as we continue to honor our veterans," said USC interim president Wanda Austin.
United had agreed to pull out of the deal altogether if a new revised moniker was still opposed.
Funds from the naming-rights agreement, which takes effect from August, will toward paying for renovating the stadium which will cost a total of more than $300 million.
"Reaching an agreement which upholds the name of such a respected venue while modernizing it for the benefit of future generations was the right thing to do," said Janet Lamkin, United’s president of California.
USC operates the Coliseum under a 98-year lease which it signed in 2013 with the joint city, county and state owners.
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