Upswing in gite bookings reported after years of decline
Brittany Ferries has reported a turnaround in French gite holiday bookings for 2007 after years of decline.
The ferry company says bookings are currently running almost 20% ahead of last year as more people consider holidaying by car in France.
Improvements in gite accommodation standards together with a backlash against flying by families on a budget have been cited as reasons for improved booking levels.
General manager holidays Christiane Barker said: “I believe this is due to two main reasons – firstly, the quality of properties has improved dramatically, so that gites may no longer be considered ‘basic’ and, secondly, they appeal to a family on a budget seeking a hassle-free relaxing holiday as compared to the frustrations and hidden costs of flying.
“Taking the car to France is back on the agenda for many families.”
by Phil Davies
Phil Davies
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