US airline industry trending towards low fare

Monday, 18 Aug, 2009 0

Southwest Airlines’ new route from Boston’s Logan International Airport illustrates a new reality: the entire industry has become cost-conscious.
 

“Twenty years ago the low-fare carrier side of the market was a niche. Today, the airline industry is a low-fare industry,” Bob Jordan, Southwest’s executive vice president for strategy and planning, told Scott McCartney, a columnist at The Wall Street Journal.

In the past, Southwest concentrated on secondary airports where it could dominate business with quick turnarounds.
 

But the airline’s strategy has changed as it added well-served airports in Philadelphia, Denver and New York’s LaGuardia.
 

Southwest is trying to attract more high-paying business flyers.
 

Southwest is also no longer tied to its point-to-point network and is trying to encourage flyers to make connections.
 

What’s ahead? Possibly more competition as other airlines such as JetBlue are offering competitive fares at busy airports such as Logan.
 

by David Wilkening
 



 

profileimage

David



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...